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Marketing Coordinator

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EM Resource Group


The Marketing Coordinator manages a wide variety of projects and deliverables for the company's clients. This position reports directly to the company president and provides extensive opportunities for professional development and career mentoring. The Marketing Coordinator will have direct interaction with clients and a high level of responsibility for client satisfaction. Position Description ? Project planning and management of client campaigns and projects, including development of marketing plans, target/prospect lists, direct mail/email, marketing collateral, websites. ? Social media support for clients, including developing profiles/pages, creating a calendar/schedule for social media activities, drafting posts/updates, and uploading content on schedule as determined by calendar. ? Development of marketing collateral, including brochures, business cards, branded promotional items, greeting cards, stationery, signs, banners, and other materials, as needed. Includes managing outside vendors such as graphic designers. ? Advertising campaign management, including managing outside vendors such as graphic designers. Managing advertising placements, including researching rates, deadlines, reach, demographics. Assisting with creative concept development for ad campaigns. ? Public relations activities will include drafting of press releases, managing the client approval process, formatting/uploading approved content to distribution platforms, tracking and measuring of distribution/reach and preparing results reports for clients. Also includes activities to solicit speaking and writing opportunities for select clients. ? Managing the advertising review and approval process with the Texas State Bar, when required. This includes timely completion and submission of Approval Request Forms and Addendums, sending status updates or edits to client, and keeping records of all requests and approvals. ? Internal company responsibilities will include tracking and reporting billable and non-billable time by client and project, creating and maintaining client files. Company business development activities include prospecting and networking. ? Marketing to create new client relationship opportunities. Also includes assisting with proposals, seminars, and other marketing and new business development activities. Qualifications ? College degree required, with a major in English, Communications, Marketing or other relevant area of study. ? Previous work experience in Marketing, Communications, Advertising, Social Media or other relevant area is preferred, including any relevant student internships or summer jobs. Very strong time management skills, able to work independently and diligently, without heavy supervision, to complete projects and meet deadlines. Characteristics We Value ? Highly professional at all times, able to treat clients and coworkers with respect and kindness in every circumstance. Discrete and cautious with sensitive or confidential client information. ? Honest and forthcoming, quick to admit mistakes and take responsibility, willing to communicate openly and share feedback. ? Team player, willing to pitch in on any project and share the load, striving for team unity and a mutually supportive environment. ? Teachable and eager to learn, seeking information and requesting help when needed to perform or improve. ? Invested in excellence, with a strong desire to produce the highest quality of work and exceed expectations whenever possible.
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